// art director

Ny Lottery Holiday live

Agency: McCann   |   Creative Directors: Jason Ashlock & Dom Baccollo 

Art Director: Jacqueline De Berry   |   Copywriter: Morgan Mack 

The Lottery Holiday Campaign was all about feeling the holiday spirit instantly with Holiday Scratch-Offs. So we made that feeling even more instant, with a Holiday Live Stream. Our loyal NY Lottery fans could win scratch-offs, and interact with our holiday guy who just wanted to untangle holiday lights, so he could feel the holiday spirit too.


2016 Shorty Award Finalist