Quick Draw from the New York Lottery draws New Yorkers together in a fun way. Unfortunately for New Yorkers, there are a lot of ways people get drawn together that are not so fun, like a subway car during rush hour. As part of the launch for this campaign we wrapped an entire subway car, inspiring players from all walks of life to join in on the fun.


Agency: McCann NY
Client: New York Lottery
Role: Art Director
Creative Directors: Geoff Bentz & Nic Howell
Designer: Fairchild Fries

Copywriter: Morgan Mack