NEUTROGENA RETINOL

There’s no right age for Neutrogena Retinol, it has a ton of skin benefits for everyone. We reintroduced retinol through a playful, social-first conversation between Jenna Ortega and Jennifer Garner, inspired by their real on-screen relationship. The campaign positioned Jennifer as a trusted mentor, passing down skincare knowledge in a way that felt natural, approachable, and culturally relevant. By bridging generations through authenticity and trust, the work expanded the product’s appeal and brought new customers from multiple age groups into the Neutrogena Retinol franchise.

SOCIAL

Which One?

When in my routine?

Avoid Irritation

TVC

LONG FORM EDUCATIONAL

Agency: DDB New York
Client: Neutrogena
Role: ACD Art Director

CD: Caroline Dudich
Director: Cass Bird

Copywriter: Morgan Mack
Creative Team: Alec Samuelson + Isabella Hardt