The New York Lottery released a new Scratch-Off game, Champions of Cash. It allowed users to play basketball in 3D on their phones and win money from their shot. To launch this new Scratch-Off we decided to take the game into the real world.


Agency: McCann NY
Client: New York Lottery
Role: Art Director
Creative Directors: Jason Ashlock & Dom Baccollo
Senior Team: Johan Leandersson & Andy Sciamanna

Copywriter: Morgan Mack