THE W TURNS 30
You can't celebrate 30 years of the W without talking about the G.O.A.T.s. So we did. Then we added a few literal goats for good measure. With clever wordplay, iconic archival footage, and some surprisingly talented barnyard talent, we created a spot that kicked off the W's 30th anniversary in a way that was equal parts heartfelt and fun.

Agency: Lucky Generals
Client: The WNBA
Role: Creative Director (ART)
CD:Copywriter: Morgan Mack
ECD: Conner Tobiason
WNBA CD: Candice Drakeford
Creatives: Paige Whitaker, Karly Brooks